NIL (Name, Image & Likeness) - For Athletes

 

One of the main reasons that BCN was started was to provide financial opportunities and professional development for our athletes through the creation of Name, Image, and Likeness (NIL). We recognize and support the right of all athletes to begin to build their wealth early in life, and we want to do that by offering Brand Ambassador opportunities to all Nittany Lion athletes.

What is a Brand Ambassador?

  • A Brand Ambassador (in this case) is some that uses their notoriety as an athlete to represent a brand in public (on campus).

What does a Brand Ambassador do?

  • A Brand Ambassador (in this case) would represent the brand by wearing BCN merchandise in public (on campus). The intent is that when someone sees you wearing BCN apparel they will want to buy it and represent.

  • A few times a week (negotiated per athlete) wear BCN apparel in one of your regular social media posts.

Is merchandise provided for free?

  • Yes

What are you offering?

  • Cash up front

  • Percentage of sales you generate

  • hands on experience learning how to market and brand yourself

      *based on negotiated agreement between BCN and the individual athlete

What if I want my own design, logo, or brand?

  • We can, and will, help you learn how to build your own brand through hands-on work with our experienced design team. You’ll learn from some of the best in the business by working with them on your own design and brand ideas.